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Located right in the heart of Franklin Street, Spicy 9 opened their doors to the public in May of 2014. It was created to give the people of Chapel Hill a trendy and convenient place to eat Asian food, at a reasonable price. As the ideals of Spicy 9 will show, not only does “college-town culture” heavily influence the restaurant’s trendy atmosphere, and clever advertisements, but it also impacts the way that Spicy 9 connects with their customer base on social media.¹

What You Need to Know:

Hours:

Monday-Saturday: 11AM-11PM

Sunday: 12PM-10PM

 

Address:

140 W Franklin St #150, Chapel Hill, NC 27516


Tarheel Tips:

What to order:

2 Specialty Sushi Rolls (b/c BOGO free!!)

and if you want to brach out and try something different, you’ll find lots of other menu items ranging from Indian Curry, to Korean Bulgolgi!

 

When to go?

  • Date night: You will only have to pay for one meal, and the restaurant is just the right amount of casual, yet classy!
  • Fraternity or Sorority Cocktail Dinner: Perfect environment to join your friends and their dates in semi-formal attire.
  • Any other night of the year: Perfectly acceptable to show up to Spicy 9 in a suit, but same goes if you just want to hangout with friends in a T-shirt and athletic shorts!

*

Should I still go if I’m not a sushi person?

Absolutely! Spicy 9 has a variety of other types of Asian cuisine on the menu, such as Chinese Orange Chicken (pictured below on the right), and Pad Thai (pictured below on the left).

 

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Great Beginnings…

Located right in the heart of Franklin Street, Spicy 9 opened their doors to the public in May of 2014. It was created to give the people of Chapel Hill a trendy and convenient place to eat Asian food, at a reasonable price. As the ideals of Spicy 9 will show, not only does “college-town culture” heavily influence the restaurant’s trendy atmosphere, and clever advertisements, but it also impacts the way that Spicy 9 connects with their customer base on social media.¹

Over time, Spicy 9 has developed new deals and promotions to help reel people into their doors. The one promotion that has stuck, and has proved to be extremely successful, is the BOGO free sushi roll deal.

 


 

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Did someone say BOGO Sushi?!

This allows for students in Chapel Hill to be able to go out for specialty sushi, and eat for two, at the price of one! This bumps Spicy 9 up to the top of the list for best date night locations in C-Hill!

Because college students are notoriously broke, college towns are usually filled with unbeatable food deals. According to the Money for College Project,

“College town restaurants make their living off of college students, and therefore offer excellent incentives to entice college students to eat at their restaurants.”

Spicy 9 clearly feeds into this idea with their BOGO sushi bargain. This image is a screenshot of their popular Facebook page that the restaurant uses to stay trendy and to remain in-tune with their target audience. Spicy 9 continues to stay very involved with the lives of the students at UNC, making it the ultimate place to eat after a long day of classes.

 


Want to be featured on the Facebook Page?

Simple, just wait until Senior year!screen-shot-2016-11-21-at-2-54-02-pm

Every year, the restaurant features “Spicy 9 Seniors” on their Facebook page as a tribute to the students’ four years of hard work. They show seniors eating at the restaurant in their caps and gowns and they write short, hopeful sendoffs, about them, wishing them luck for their future endeavors ahead.

One of the best ways to connect with teenagers and young adults is through social media. Therefore, having social media pages to interact with the customer base is crucial in the college-town restaurant industry. According to a poll by Fluent,

“92% of social network users use Facebook in particular.”

Facebook is a great medium to share pictures and videos of customers enjoying their restaurant experience, with other past, present, and future, potential customers.

It’s not a surprise that social media is a crucial part of a college student’s life, so it’s nice to see that local restaurants are staying up to date with current trends!

 


Trendy Food & Atmosphere

 

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Spicy 9 has a unique environment when compared to that of a typical Asian restaurant. The different colored lights above the bar, (first picture on the left), and the fish tank in the back of the restaurant, (shown in the second image), really add a special element to the overall dining experience. According to the Food Management journal, college students tend to be more attracted to “trendy” foods that wouldn’t be considered stereotypically American.

In the journal, the director of dining services at Brigham Young University claimed that college students are often compelled to try unusual items.²

Spicy 9 incorporates this principle by including things on their menu, like their specialty Volcano roll, which is a baked California roll, topped with spicy scallops (3rd Picture, roll in the back).

 


Spicy 9 Logo

 

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The Spicy 9 logo efficiently works to intrigue college students and young adults alike, because of its minimalistic color, and its overall simplicity. The first two pictures above were taken of the sign outside of the restaurant, and the third image is a closeup that was taken of their current menu. The logo depicts a simple pair of chopsticks and a piece of sushi with a red center. This is unique because there are not many sushi rolls with a red center.

So you may ask, why red?

The color red is not only said to be attractive to the human eye, but it is also known to inspire hunger.³


Check out Spicy 9 on Social Media:

Facebook, Instagram, & Twitter!


¹ Gumprecht, B. (2003). The American College Town. Geographical Review, 93(1), 51-80.
² BUZALKA, M. (2009). Trendy but traditional. Food Management, 44(4), 48-n/a.
³ CAMPBELL, J. (2001, Mar 24). Seeing red: It’s a colour that promotes hunger, boosts confidence and is key for l’amour. Calgary Herald

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